On 10th September 2020, Project Partners organized the second webinar “Digital Marketing – Web and Social Intelligence for market analysis” in the Look Eu Net project.

A collective training and coaching activity in which all SMEs participants in Look Eu Net project had the opportunity to participate.

WEBINAR CONTENTS

• The difference between intercepting or creating a need
• How find you target
• How to find your own communities and the right communication channel
• Web Intelligence Methodology for Market analysis
• Find the online places where your audience is talking about you, your brand, your competitors, your sector
• Identify the best periods of time to interact and market your products and brands
• analyse the sentiment
• Find the influencers
• Commercial platform and tools to analyse the online opinions