DIGITAL MARKETING – WEB AND SOCIAL INTELLIGENCE FOR MARKET ANALYSIS- WEBINAR 2

DATE: 10th SEPTEMBER 2020

On 10th September 2020, Project Partners organized the second webinar “Digital Marketing – Web and Social Intelligence for market analysis” in the Look Eu Net project.

A collective training and coaching activity in which all SMEs participants in Look Eu Net project had the opportunity to participate.

WEBINAR CONTENTS

  • The difference between intercepting or creating a need
  • How find you target
  • How to find your own communities and the right communication channel
  • Web Intelligence Methodology for Market analysis
  • Find the online places where your audience is talking about you, your brand, your competitors, your sector
  • Identify the best periods of time to interact and market your products and brands
  • analyse the sentiment
  • Find the influencers
  • Commercial platform and tools to analyse the online opinions

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